From the Studio ~ January 2026

A monthly note from inside OLEADA.

Feb 02, 2026

Welcome to our newest newsletter, From the Studio!

This is a monthly note from inside OLEADA, where we do a bit of reflection. We’ll take a look at what we built, what we changed, and what we couldn’t stop thinking about. Along with a little BTS on how we’re building this brand, little by little.

Ready? Let’s get into it!

1) On Set in Brooklyn

This was a full day in Brooklyn. Cold and snowing outside vs. Hot lights inside. After weeks of planning, the shoot was finally realized.

Here’s a glimpse at:

Editorial moments

E-commerce essentials

Content we can’t wait to show you

And a lot of parts, moving as one

There were nearly 20 people on set.
Stylists. Producers. Photographers. Videographers. Ops.
All in quiet choreography behind every “effortless” frame.

This is the part you don’t always see. But it’s where the work lives.

2) An Evening with OLEADA

We hosted our first VIP dinner at Le Jardinier NYC, with women who’ve supported OLEADA since the early days. Their contributions have helped build our brand.

Every detail was intentional. Including our custom cocktail, Rouge Royale.

Spicy. Powerful. Feminine. Not subtle. Still elegant.

Before dessert, we asked one question at the table:

What book shaped you as a female leader, and why?

The answers were honest. And the conversation got real, fast.
Nobody wanted to check their phone.

→ Explore the book recommendations.

3) Recognized Among the Foremost 50

OLEADA was recognized at the Foremost 50 Forum in NYC alongside well-known DTC brands like Dossier, Parke, and Warby Parker. The Lead honored ‘challenger’ brands shaping what’s next.